Key Account Manager - FMCG & Garden Centre

Would you like to develop strategic retail partnerships in the Nordic gardening market and shape our next growth opportunities?

We are looking for a Key Account Manager, FMCG & Garden Centre, to join the Nordic Retail Sales team at Hasselfors Garden. You will take commercial ownership of strategically important FMCG and Garden Centre customers, with the opportunity to shape our growth agenda in Sweden and selected Nordic markets.

This role offers a combination of established strategic partnerships and new-business development. You will strengthen existing customer relationships while identifying new customers, exploring market opportunities and turning commercial insights into profitable growth. Working closely with Marketing, Product Management, Customer Service, Supply Chain and Operations, you will have a real opportunity to influence our customer offering, category performance and commercial priorities.

You will join a supportive Nordic sales organization where collaboration across commercial and operational functions is key. The role also offers opportunities for professional development within a leading Nordic growing-media and gardening company. Come and build the next chapter of our Nordic retail business with us!

What you do

• Own and develop the FMCG & Garden Centre channels, translating market opportunities into customer and growth plans.
• Manage strategic customer relationships, including annual plans, assortment, pricing, profitability, campaigns and commercial agreements.
• Drive profitable growth through fact-based commercial decisions using sales, margin, ROI and customer data.
• Build and convert a new-business pipeline in Sweden and selected Nordic markets.
• Own customer forecasting and seasonal business planning.
• Develop physical and digital category performance, including assortment, availability, visibility, placement and product content.
• Bring customer, competitor and market insights into channel portfolio and product development, and actively participate in validating new concepts and commercial opportunities.
• Work closely with Marketing, Customer Service, Product Management, Supply Chain and Operations to ensure successful customer execution.
• Use CRM, analytics and digital tools to identify opportunities, prioritize actions and support commercial decision-making.

Preferred location: Central Sweden, around Örebro, or close to the Stockholm area. Regular travel is part of the role. The role reports to the Vice President, Sales Retail & Professional.

What we are looking for

You do not need to tick every box. We are looking for a commercially curious and proactive person who enjoys developing customers and business and is comfortable taking ownership.