Head of Digital – Sales & Marketing / B2B to Lindex, Gothenburg

The opportunity

This is an opportunity to shape a new world-class digital area that supports one of Lindex prioritised growth engines. You hold a broad mandate across B2B, Sales & Marketing, combining strategic influence with direct involvement in delivery. The role offers close collaboration with commercial and technology stakeholders, as well as the opportunity to build practical structures, methods and capabilities that support scalable growth, stronger customer relationships and more effective marketing.

About the role

As Head of Digital – Sales & Marketing / B2B, you hold strategic responsibility for the digital direction, capabilities and contribution to business performance across Lindex B2B and the Sales & Marketing functions at Lindex. You translate Lindex overall strategy into a clear digital direction, setting priorities and driving the development of digital solutions, data, AI and technology to enable sustainable growth, profitability and long-term business success.

Working in close partnership with business and functional leaders, you ensure that digital priorities are aligned with commercial objectives and translated into tangible results. With an initial focus on enabling B2B growth and scalable partner integrations, you lead digital development across the area, combining strategic direction with hands-on execution. This includes developing digital roadmaps, integration capabilities and shared solutions that strengthen commercial performance and support an expanding B2B ecosystem.

You lead a small team and drive competence development in new digital capabilities and ways of working, strengthening the organisation’s digital maturity and ability to embrace future opportunities. Through close collaboration across business, technology and operations, you ensure that digital development supports both current business needs and long-term strategic ambitions.

The Head of Digital – Sales & Marketing/B2B holds full accountability for the business team's digital direction, capabilities and contribution to commercial, financial, operational, sustainability and people performance. The role reports to the Chief Digital Officer (CDO).

Key responsibilities

• Define the digital direction, priorities and roadmap for digital B2B and Sales & Marketing.
• Enable scalable B2B expansion by assessing technical feasibility in early commercial discussions.
• Initiate partner integrations and define requirements for APIs, system architecture and data flows.
• Translate commercial needs into digital capabilities, delivery priorities and actionable plans.
• Develop methods and operating models for marketing, including effective briefing processes and distribution of marketing materials from a digital perspective.
• Balance priorities across digital B2B and Sales & Marketing based on business value and available capacity.