Head of Digital – E-com to Lindex, Gothenburg

The opportunity

This is an opportunity to shape digital e-commerce within a company that operates its infrastructure in-house and retains responsibility for the stability and development of its platforms. Lindex has established digital channels and a customer base of approximately six million members.

You lead a team of managers, leaders, UX designers and software developers. The role combines long-term direction with practical responsibility for platform performance, personalisation and customer journey development, giving you the opportunity to influence how technology supports business results.

About the role

You are a senior digital leader with a strong commercial mindset and a proven ability to connect digital strategy with business performance. You understand how e-commerce, data, AI and technology drive growth, profitability and customer experience, and know how to translate business ambitions into clear digital priorities, roadmaps and measurable results.

You bring extensive experience leading complex digital ecosystems, including websites, apps and commerce platforms, and understand how these contribute to the broader retail business and customer journey. With a strong focus on commercial performance, you drive the development of digital capabilities that strengthen customer engagement, personalisation and conversion while ensuring scalable, efficient and high-performing platforms.

As an influential and collaborative leader, you align business and technology stakeholders around shared priorities, balance operational excellence with innovation and drive continuous digital development. You also drive digital maturity, AI adoption and competence development, strengthening the organisation’s ability to capture new opportunities and maintain a competitive position in a rapidly evolving market.

The Head of Digital – E-com holds full accountability for the business team's digital direction, capabilities and contribution to commercial, financial, operational, sustainability and people performance. The role reports to the Chief Digital Officer (CDO).

Key responsibilities

• Define the strategic digital direction and roadmap e-commerce.
• Lead the development and operation of Lindex app, website, commerce backend and continuous improvements.
• Ensure stable, secure and reliable platforms with minimal disruption.
• Deliver word-class customer journeys, platform performance and conversion.
• Elevate personalisation across Lindex digital customer experience.
• Translate commercial objectives into technology priorities, digital capabilities and delivery plans.
• Lead the work and strengthen the use of data, artificial intelligence, automation and modern digital ways of working.
• Lead a team of digital professionals, including software developers, UX designers and digital managers.