Head of Digital – Brand & Product to Lindex, Gothenburg

The opportunity

This is an opportunity to shape how a world-class design-led organisation develops products and produces creative content using digital tools, data and AI. You hold broad responsibility for the digital landscape within Brand & Product, with the mandate to propose improvements and investments.

The role combines strategic direction with practical implementation. You work closely with creative teams, product functions and technology specialists to establish shared ways of working. You also contribute to transparency and traceability initiatives within sourcing and sustainability.

About the role

As Head of Digital – Brand & Product, you hold strategic responsibility for the digital direction, capabilities and contribution to business performance across product development, brand and studio operations. You translate Lindex’s overall strategy into a clear digital direction, setting priorities and driving the development of digital capabilities, data, AI and technology to support sustainable growth, efficiency and long-term business success.

Working in close partnership with business and functional leaders, you ensure that digital priorities are aligned with business objectives and translated into tangible results. You lead the digital transformation and continuous development of Brand & Product, identifying opportunities to strengthen processes, enhance the creative value chain and create smarter, more connected ways of working – from initial design and prototyping to content and media production.

You lead a team and strengthen the organisation’s digital capabilities, driving AI adoption, cross-functional collaboration and new ways of working across the business area. Through strong collaboration with internal stakeholders, technology partners and peers across the organisation, you ensure that digital development supports both current business needs and future opportunities.

The Head of Digital – Brand and Product holds full accountability for the business team's digital direction, capabilities and contribution to commercial, financial, operational, sustainability and people performance. The role reports to the Chief Digital Officer (CDO).

Key responsibilities

• Define the digital direction, target state and multi-year roadmap for Brand and Product.
• Digitalise and improve workflows across design, product development, sourcing, sustainability and studio production.
• Lead the implementation and adoption of digital tools, data solutions, automation and AI.
• Evaluate and develop the application portfolio, including usage, user satisfaction, modernisation and investment needs.
• Build alignment between designers, creative teams, product functions, developers and other stakeholders.
• Lead a team of digital leads, developers and AI specialists, including competence and talent development.